Publications
Complete list of research outputs, grouped by type and ordered by year.
Becker, M., de Jong, D., Briker, R., Mennens, K., Heller, J., Mahr, D., Grewal, D.
2026 · The Leadership Quarterly 37 (3), 101952
Herold, S., Heller, J., Rozemeijer, F., Mahr, D.
2025 · Journal of Purchasing and Supply Management 31 (4), 101012
Barrett, J. A. M., Jaakkola, E., Heller, J., Brüggen, E. C.
2025 · Journal of Service Research 28 (4), 614-633
Dong, X., Hu, C., Heller, J., Deng, N.
2025 · International Journal of Information Management 82, 102872
di Palma, R., Beausaert, S., Mahr, D., Heller, J., Hilken, T.
2025 · Journal of Computer Assisted Learning 41 (5)
Windhausen, A., Heller, J., Hilken, T., Mahr, D., di Palma, R., Quintens, L.
2024 · Computers in Human Behavior 155, 108153
Moonen, N., Heller, J., Hilken, T., Han, D. I. D., Mahr, D.
2024 · Journal of Wine Research 35 (2), 101-118
Rauschnabel, P. A., Felix, R., Heller, J., Hinsch, C.
2024 · Computers in Human Behavior 154, 108105
Heller, J., Mahr, D., de Ruyter, K., Schaap, E., Hilken, T., Keeling, D. I., Chylinski, M., Flavián, C., Jung, T., Rauschnabel, P. A.
2023 · Computers in Human Behavior 143, 107697
Hilken, T., Heller, J., Mahr, D.
2023 · NIM Marketing Intelligence Review 15 (2), 30-35
Pfeifer, P., Hilken, T., Heller, J., Alimamy, S., di Palma, R.
2023 · Computers in Human Behavior 146, 107816
Glebova, E., Book, R., Su, Y., Peric, M., Heller, J.
2023 · Frontiers in Sports and Active Living 5
Hilken, T., Heller, J., Keeling, D. I., Chylinski, M., Mahr, D., de Ruyter, K.
2022 · Journal of Interactive Marketing 57 (2), 356-375
Hilken, T., Keeling, D. I., Chylinski, M., de Ruyter, K., Golf-Papez, M., Heller, J., Mahr, D., Alimamy, S.
2022 · Psychology & Marketing 39 (8), 1660-1671
Golf-Papez, M., Heller, J., Hilken, T., Chylinski, M., de Ruyter, K., Keeling, D. I., Mahr, D.
2022 · Business Horizons 65 (6), 739-749
Hilken, T., Chylinski, M., de Ruyter, K., Heller, J., Keeling, D. I.
2022 · Journal of Service Management 33 (4/5), 657-674
Hilken, T., Chylinski, M., Keeling, D. I., Heller, J., de Ruyter, K., Mahr, D.
2022 · Psychology & Marketing 39 (3), 495-507
Heller, J., Chylinski, M., de Ruyter, K., Keeling, D. I., Hilken, T., Mahr, D.
2021 · Journal of Service Research 24 (1), 84-103
Chylinski, M., Heller, J., Hilken, T., Keeling, D. I., Mahr, D., de Ruyter, K.
2020 · Australasian Marketing Journal 28 (4), 374-384
de Ruyter, K., Heller, J., Hilken, T., Chylinski, M., Keeling, D. I., Mahr, D.
2020 · Journal of Advertising 49 (2), 109-124
Jessen, A., Hilken, T., Chylinski, M., Mahr, D., Heller, J., Keeling, D. I., de Ruyter, K.
2020 · Journal of Business Research 116, 85-98
van Esch, P., Duffy, S. M., Teufel, J., Northey, G., Elder, E., Frethey-Bentham, C., Cook, T. B., Heller, J.
2019 · Journal of Social Marketing 9 (2), 146-160
Heller, J., Chylinski, M., de Ruyter, K., Mahr, D., Keeling, D. I.
2019 · Journal of Retailing 95 (2), 94-114
van Esch, P., Heller, J., Northey, G.
2019 · Journal of Retailing and Consumer Services 50, 94-102
Heller, J., Chylinski, M., de Ruyter, K., Mahr, D., Keeling, D. I.
2019 · Journal of Retailing 95 (4), 219-234
Carrozzi, A., Chylinski, M., Heller, J., Hilken, T., Keeling, D. I., de Ruyter, K.
2019 · Journal of Interactive Marketing 48 (1), 71-88
Hilken, T., Heller, J., Chylinski, M., Keeling, D. I., Mahr, D., de Ruyter, K.
2018 · Journal of Research in Interactive Marketing 12 (4), 509-523
van Esch, P., Northey, G., Duffy, S., Heller, J., Striluk, M.
2018 · Journal of Promotion Management 24 (3), 332-348
Herold, S., Heller, J., Rozemeijer, F., Mahr, D.
2023 · International Journal of Physical Distribution & Logistics Management 53 (4), 424-447
Ciuchita, R., Heller, J., Köcher, S., Köcher, S., Leclercq, T., Sidaoui, K., Stead, S.
2023 · Journal of Service Research 26 (1), 3-20
Glebova, E., Heller, J.
2026 · International Encyclopedia of Business Management, 567-575
Mahr, D., Heller, J., Hilken, T.
2025 · In P. Verduyn (Ed.), SEM Policy Brief Collection — Digitalisation: EU Digital Services Act, Maastricht University Press, 69-76
Chylinski, M., Heller, J.
2022 · Handbook of Research on Customer Loyalty, 42-54
Lammerding, L., Hilken, T., Mahr, D., Heller, J.
2021 · Augmented Reality and Virtual Reality, 95-108
Di Palma, R., Fung, S., Heller, J., Hilken, T., Mahr, D.
2023 · Frontiers in Services Conference, Maastricht, The Netherlands
Rauschnabel, P. A., Felix, R., Heller, J., Hinsch, C.
2022 · 7th International AR/VR Conference, Lisbon, Portugal
Andonopoulos, V., Heller, J.
2025 · 10th International XR-Metaverse Conference, Maastricht, The Netherlands
Bos, S., Brüggen, E., Heller, J., van der Werf, M.
2025 · 10th International XR-Metaverse Conference, Maastricht, The Netherlands
Humdi, I., Hilken, T., Heller, J., Mahr, D.
2025 · 10th International XR-Metaverse Conference, Maastricht, The Netherlands
Heller, J., Rozemeijer, F., Mahr, D.
2025 · 10th International XR-Metaverse Conference, Maastricht, The Netherlands
Heller, J., Hilken, T., Rauschnabel, P. A., Di Palma, R., Mahr, D.
2025 · 10th International XR-Metaverse Conference, Maastricht, The Netherlands
Vara Prasad Ravi, J., Meyer, J.-H., Heller, J., Hilken, T., Palau-Saumell, R., Mahr, D.
2025 · 10th International XR-Metaverse Conference, Maastricht, The Netherlands
Di Palma, R., Mahr, D., Hilken, T., Heller, J., Beausaert, S.
2025 · 10th International XR-Metaverse Conference, Maastricht, The Netherlands
Rott, C., di Palma, R., Saritac, M. E., Pavlidis, I. T., Heller, J.
2025 · XR Metaverse conferentie 2025, Maastricht , Netherlands, 24/06/25
Hilken, T., Chylinski, M., Heller, J., Alimamy, S., Mahr, D.
2025 · 10th International XR-Metaverse Conference, Maastricht, The Netherlands
Kies, A., Hilken, T., Heller, J., Paluch, S.
2025 · QUIS 2025 — 19th International Research Symposium on Service Excellence in Management, Rome, Italy — Extended abstract
Heller, J., Köcher, S., Köcher, S., Ciuchita, R.
2025 · 10th International XR-Metaverse Conference, Maastricht, The Netherlands
Heller, J., Köcher, S., Ciuchita, R., Köcher, S.
2025 · 2025 AMA Winter Academic Conference — Competitive paper, Track: Artificial Intelligence and Technology
Kies, A., Hilken, T., Heller, J., Paluch, S.
2024 · Frontiers in Service Conference, Bordeaux, France
Moonen, N., Heller, J., Hilken, T., Han, D.-I. D., Mahr, D.
2024 · Frontiers in Service Conference, Bordeaux, France
Kies, A., Hilken, T., Heller, J., Paluch, S.
2023 · Frontiers in Services Conference, Maastricht, The Netherlands
Heller, J., Schaap, E., Mahr, D., de Ruyter, K., Hilken, T., Keeling, D. I., Chylinski, M.
2023 · Frontiers in Services Conference, Maastricht, The Netherlands
Windhausen, A., Heller, J., Hilken, T., Mahr, D.
2023 · 8th International AR/VR Conference, Las Vegas, USA — Track: When XR Meets the Metaverse
Hilken, T., Chylinski, M., Heller, J., de Ruyter, K., Keeling, D. I., Mahr, D.
2023 · Frontiers in Services Conference, Maastricht, The Netherlands
Di Palma, R., Mahr, D., Hilken, T., Heller, J.
2023 · 8th International AR/VR Conference, Las Vegas, USA — Track: Education, Training & Presentations
Rössel, R., Hilken, T., Heller, J., Mahr, D.
2023 · 8th International AR/VR Conference, Las Vegas, USA — Track: Marketing/Retail/UX
Di Palma, R., Mahr, D., Beausaert, S., Hilken, T., Heller, J.
2023 · Frontiers in Services Conference, Maastricht, The Netherlands
Schwarz, C., Hilken, T., Heller, J.
2022 · 7th International AR/VR Conference, Lisbon, Portugal — Track: XR Marketing Retail – UX
Heller, J., Brüggen, E., Chylinski, M., de Ruyter, K., Mahr, D., Keeling, D. I.
2022 · 7th International AR/VR Conference, Lisbon, Portugal — Track: XR Psychology & Cognitive Behaviors
Zimmermann, A., Hilken, T., Heller, J., Mahr, D., Chylinski, M., Keeling, D. I., de Ruyter, K.
2020 · 6th International AR/VR Conference (online) — Track: Consumer Behavior
Heller, J., Chylinski, M., de Ruyter, K., Mahr, D., Keeling, D. I.
2019 · 5th International AR/VR Conference, Munich, Germany — Track: Human Resources
Rozemeijer, F., Quintens, L., Heller, J.
2018 · Purchasing and Supply Chain Management: Fostering Innovation
van Esch, P., Heller, J.
2018 · ANZMAC, Adelaide, Australia — Abstract, Track: Food, Wine and Leisure Marketing — Best Paper Award
Heller, J., de Ruyter, K., Chylinski, M.
2017 · Competitive Advantages in a Digital Economy (CADE), Venice, Italy
van Esch, P., Northey, G., Yang, S., Heller, J.
2017 · Academy of Marketing Science World Marketing Congress, Christchurch, New Zealand — Competitive paper
van Esch, P., Geisler, A., Kleintop, L., Northey, G., Heller, J.
2017 · Association of Consumer Research conference, San Diego, United States, 26/10/17
van Esch, P., Northey, G., Chylinski, M., de Ruyter, K., Sinha, A., Hilken, T., Heller, J.
2016 · ANZMAC, Christchurch, New Zealand — Competitive paper, Track: Retailing & Distribution
Heller, J., Rozemeijer, F., Quintens, L.
2016 · IPSERA Conference, Dortmund, Germany
Heller, J., Chylinski, M., Northey, G., de Ruyter, K., Sinha, A., van Esch, P., Hilken, T., Mahr, D.
2016 · ANZMAC Conference 2016 "Marketing in a Post-Disciplinary Era" Proceedings
Werf, M., Meacham, D., Brüggen, E., Hogreve, J., Heller, J., Gianni, R., Post, T.
2024 · Netspar Design Paper
Mahr, D., Heller, J., de Ruyter, K.
2023 · Computers in Human Behavior 145, 107755
Mahr, D., Heller, J., Hilken, T., Wigger, M.
2023 · transfer — Zeitschrift für Kommunikation & Markenmanagement 69 (3)
Heller, J., Sauer, S., Wohlrabe, K.
2023 · ifo Schnelldienst 76 (1), 39-43
Heller, J.
2020 · PhD dissertation, University of New South Wales
Synced from ORCID on 2026-08-17