Blog

This blog explores the intersection of emerging technologies and business transformation through an academic lens. Combining research with practical insights, it examines how AR, VR, and AI reshape customer experiences and service interactions.

 

Posts analyze technological advances with enthusiasm and healthy scepticism, cutting through industry hype to focus on evidence-based implications. The blog approaches technology as an enhancer of human experiences rather than a replacement, offering critical perspectives on digital innovation in marketing and services.

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Additionally, I occasionally reflect on topics regarding the state of academia, focusing on research and publishing practices, education topics, or topics relevant for emerging scholars.