# Dr. Jonas Heller

> Tenured Assistant Professor (Universitair Docent 1) of Marketing at Maastricht
> University School of Business and Economics, and Co-Founder & Scientific
> Director of DEXLab. Researches augmented reality, virtual reality, artificial
> intelligence, and consumer behaviour in retail and service settings. Also
> works as a keynote speaker and consultant on immersive technology and AI.

Disambiguation: this is Jonas Heller the marketing academic at Maastricht
University (ORCID 0000-0002-3214-0724). Other people share the name, including
an actor, a philosophy researcher at Goethe-Universität Frankfurt, and a real
estate agent. They are unrelated.

- Full name: Jonas Heller
- Affiliation: Maastricht University, School of Business and Economics,
  Department of Marketing and Supply Chain Management
- Also: Co-Founder & Scientific Director, DEXLab; Co-Founder, Limburg Immersive
  Technology Network (LIT Network)
- PhD: University of New South Wales (Dean's Award for Outstanding Dissertations)
- ORCID: https://orcid.org/0000-0002-3214-0724
- Languages: English, German, Dutch

## Topics

Augmented reality, virtual reality, extended reality, artificial intelligence in
marketing, consumer behaviour, immersive technologies, service robots, consumer
neuroscience (EEG, GSR, eye-tracking), digital transformation,
brain-computer interfaces.

## Pages

- [Home](https://www.jonasheller.info/): overview, research themes, and contact.
- [Academic profile](https://www.jonasheller.info/academic): publications, third-party funding, teaching, doctoral supervision.
- [Publications](https://www.jonasheller.info/publications): complete peer-reviewed record, generated from ORCID.
- [CV](https://www.jonasheller.info/cv): experience, education, awards, funding, teaching, and manuscripts under review or in preparation.
- [Keynote speaking](https://www.jonasheller.info/speaking): talks on AR, VR, AI and consumer behaviour, in English or German.
- [Consulting](https://www.jonasheller.info/consulting): strategic consulting, workshops, and executive education.
- [Projects](https://www.jonasheller.info/projects): research tools and platforms.

## Elsewhere

- ORCID: https://orcid.org/0000-0002-3214-0724
- Maastricht University: https://cris.maastrichtuniversity.nl/en/persons/jonas-heller
- Google Scholar: https://scholar.google.com/citations?user=NOSPtp8AAAAJ
- LinkedIn: https://www.linkedin.com/in/hellerjonas/
- ResearchGate: https://www.researchgate.net/profile/Jonas-Heller-2
- Substack: https://jonasheller.substack.com